I am a working mother who believes in balance. Dedicated to my work, I offer an arm’s length service from my home office to all my clients, providing daily support for all their public relations needs.
Since setting up my business just 18 months ago, I have worked with a number of clients, including a national training provider, an East Midlands procurement consortium, one of the largest housing organisations in the country, as well as supporting one of Nottingham’s leading PR agencies with its wide range of clients.
Having worked in the media and PR industry for the past 12 years, I understand the needs of both the companies I work for, but also the journalists I am working with. My role is to have one foot inside and one foot outside the organisation, making sure I manage a company’s reputation, as well as maintaining positive relationships with the media and an understanding of the needs of stakeholders.
My training began in newspapers, and so much of the work I do revolves around media relations. However, I have spent many years in-house at various different organisations, where internal communications became a specialist area of expertise.
In fact, my final project for my CIPR (Chartered Institute of Public Relations) Diploma revolved around the internal communications of the organisation I was working for at the time. Its detail may be specific to one organisation, but its findings translate across the board, whether your company is macro or multi-national.
Nottingham Post - 2001-2003
I began my career as a junior reporter at the Nottingham Post, working as part of the news team on what was one of the biggest regional papers in the country.
After two years working in the news team, I moved on to the business section, where I supported the Business Editor in creating the weekly Business Post supplement, as well as producing copy for the daily business pages.
Redbrick Communications – 2003 - 2005
I left the Nottingham Post to join Redbrick Communications as an Account Executive. During my two years with Redbrick I worked with a number of clients, managing their press and PR requirements, as well as supporting them in their marketing projects.
Key clients included the Leicestershire, Northamptonshire and Nottinghamshire Learning and Skills Councils, the Galleries of Justice, Ockbrook School, Omega Red, Ikano and Ascari.
Apples and Pears Marketing – May 2005 – December 2005
On leaving Redbrick I spent six months working with another local PR and marketing firm, Apples and Pears Marketing, based in Beeston. Here I worked as a Senior Account Executive with clients such as Womersley Fine Foods, Mermaid Bakeware, Maiyango Restaurant and Bronx Shoes.
Erewash Borough Council – 2005 - 2008
I then made my move into in-house PR, taking the job of Communications Manager at Erewash Borough Council. This involved a great deal of crisis management, reactive PR and reputational management. While there I created a communications strategy, both internal and external. I also increased the positive press and PR output significantly, developed relationships with key local and regional journalists, as well as building the marketing and communications team and developing a long-term design and print contract.
Nottingham City Homes – 2008 - 2012
The post of PR and Communications Officer was a new position to Nottingham City Homes when I joined. It had been created to help the Head of Marketing to manage the poor reputation of the company and develop positive press and PR campaigns. I built a number of strong relationships with key local media contacts, managed a number of serious crisis situations, developed an internal communications strategy and built PR campaigns using a number of different methods, aligning each with supportive media coverage.